What They're Saying About West Texas Wound Care

Executive Summary

An assessment of the digital presence and operational model of West Texas Wound Care (WTWC) confirms that its website, https://www.westtexaswoundcare.com/, is active and provides substantial information regarding its services. This initial confirmation, however, serves as a prelude to a more complex analysis of the organization's strategic position within the West Texas healthcare ecosystem.

West Texas Wound Care operates on an innovative "High-Tech, Low-Infrastructure" business model. The practice eschews a traditional brick-and-mortar clinic in favor of a mobile, on-site service that delivers highly specialized treatments directly to patients' homes, facilities, or clinics. This model is paired with a clinical focus on advanced biologic technologies, specifically amniotic skin grafts for chronic and non-healing wounds, positioning WTWC at the high-acuity end of the wound care spectrum.

The practice is founded and led by Holly Mansur, FNP-C, a board-certified Family Nurse Practitioner with credentials from Johns Hopkins University. Further investigation reveals a multifaceted professional profile for Mansur, who is also involved in functional medicine and associated with a regional primary care practice. This diverse expertise presents as a significant clinical asset, though it appears to be managed across disparate and disconnected professional platforms, creating a fragmented public identity.

Operational Profile: Mobile-First Care Paradigm

The core value proposition of West Texas Wound Care is its delivery of "Mobile Advanced Wound Care Services". The practice's stated mission is to bring "Expert on-site wound healing solutions directly to you," whether at a private residence, a long-term care facility, or another clinic. This approach fundamentally inverts the traditional healthcare structure, which requires patients to travel to a centralized clinical facility.

This model is not merely a matter of convenience; it is a strategic solution to a significant barrier to care in the region. The target patient population for chronic wound management—individuals with conditions like diabetic foot ulcers, venous leg ulcers, and pressure ulcers—is often elderly, burdened with comorbidities, and facing significant mobility challenges. For this demographic, the logistical and physical strain of traveling to a specialized, facility-based wound care center can be prohibitive.

Clinical Specialization: Advanced Biologics

West Texas Wound Care is not a generalist practice. Its clinical focus is explicitly on "innovative amniotic skin graft treatments" and the utilization of "Advanced Biologic Technology" and regenerative medicine. This specialization places the practice at the high-technology, high-acuity end of the wound care continuum.

A symbiotic relationship exists between this high-tech clinical specialty and the low-infrastructure mobile delivery model. Advanced procedures like amniotic membrane grafts are typically associated with high reimbursement rates, reflecting their complexity and the cost of the biologic materials. By pairing this potentially high-revenue service with a low-overhead operational structure, WTWC creates a financially sustainable business model.

Geographic Footprint and Market Reach

The stated service area for West Texas Wound Care is exceptionally large. The practice offers on-site visits to major regional hubs, including Abilene, Midland, Lubbock, Wichita Falls, El Paso, Amarillo, San Angelo, and Killeen. This ambitious geographic scope is a primary differentiator from its competitors, which are anchored to fixed locations in specific cities.

Clinical Leadership: Holly Mansur, FNP-C

Holly Mansur is presented as a highly qualified specialist. She is a Board-Certified Family Nurse Practitioner and a graduate of the Johns Hopkins University School of Nursing (BSN), an affiliation that confers a mark of elite clinical training. Her specialization is explicitly defined as "cutting-edge amniotic membrane graft treatments and regenerative medicine."

Beyond her role at WTWC, Mansur has a distinct professional identity as a functional medicine practitioner. This holistic perspective is highly relevant to the treatment of chronic wounds. Conditions like diabetic foot ulcers are not isolated pathologies; they are surface manifestations of underlying metabolic disease. A functional medicine lens would compel a practitioner to concurrently address the patient's diet, systemic inflammation, and other lifestyle factors contributing to the non-healing state.

Comparative Market Analysis

The primary competitors in the West Texas wound care market are traditional, hospital-integrated centers such as Hendrick Health and United Regional Health Care System. These organizations leverage the resources, brand recognition, and existing referral networks of their parent health systems.

West Texas Wound Care does not appear to be positioned as a direct, head-to-head competitor to these large, institutional centers. Instead, it operates as a niche competitor, strategically targeting a segment of the market that the incumbents are not designed to serve. WTWC competes on the axes of accessibility (bringing care to the patient) and specialization (a focus on amniotic biologics).

Strategic Strengths

The primary strength of West Texas Wound Care is the elegant alignment of its core components. The service (specialized amniotic grafts), the delivery model (mobile, on-site), and the target market (geographically isolated or immobile patients with complex wounds) are perfectly synergistic. This synergy creates a defensible market niche that larger, facility-based providers with high fixed costs cannot easily or profitably replicate.

The unique clinical background of its founder, which combines procedural expertise in advanced wound care with a holistic, root-cause philosophy from functional medicine, represents a profound clinical asset that could offer superior patient outcomes.

Market Outlook

West Texas Wound Care is a compelling case study in a lean, innovative healthcare delivery model tailored for a specific demographic. The practice represents a valuable and much-needed option for a challenging patient population that often falls through the cracks of the traditional healthcare system, particularly those with mobility issues in geographically dispersed West Texas communities.

Key Points for Healthcare Facilities

• Research suggests West Texas Wound Care is a specialized provider of mobile advanced wound care services, focusing on amniotic skin grafts and regenerative medicine, which may accelerate healing for chronic wounds in nursing homes without requiring patient transport.
• Founded and owned by Holly Mansur, a Johns Hopkins nursing graduate, the company operates in multiple West Texas locations and appears to emphasize convenient, on-site care.
• Google reviews indicate a perfect 5.0 rating based on patient feedback, highlighting expertise and convenience, with no widespread negative reports found.
• Partnering with them could enhance nursing home patient outcomes and facility quality scores, such as CMS star ratings, by reducing wound complications through specialized treatments.
• They reportedly accept Medicare and TRICARE, though direct confirmation from their site is limited; always verify insurance details directly.

Overview of Services

West Texas Wound Care specializes in mobile wound healing, bringing expert care directly to patients in homes, nursing facilities, or clinics across West Texas. Their core offerings include treatment for chronic and acute wounds such as diabetic foot ulcers, venous leg ulcers, pressure ulcers, burns, and post-surgical wounds.

A key differentiator is their use of advanced amniotic skin grafts, which leverage regenerative medicine to promote rapid tissue regeneration, reduce inflammation, and improve healing outcomes. This approach is designed for convenience, eliminating the need for transport, which is particularly beneficial for nursing home residents who may face mobility challenges.

Patient Satisfaction & Quality Metrics

The company maintains a 5.0 Google rating based on patient testimonials, with feedback emphasizing the expertise of providers, convenience of mobile services, and positive healing results. Reviews accessible via their Google profile highlight aspects like compassionate care and effective treatments for complex wounds.

Recommendation for Nursing Homes

Evidence leans toward recommending West Texas Wound Care for nursing homes seeking to elevate wound care quality without transport burdens. Their mobile model allows on-site visits to facilities, potentially reducing patient stress and logistical costs.

Specialized amniotic grafts offer advantages over standard in-house nursing by addressing chronic wounds more effectively, which could lead to fewer complications like infections or prolonged healing times. This aligns with broader research showing that outsourced specialized wound care can improve overall patient health and facility performance metrics.

Impact on CMS Star Ratings

Service Coverage Areas

Location	Service Area Details	Specialization
Abilene	Taylor County and surrounding communities	Founder-based hub; mobile visits available
San Angelo	Tom Green County and Concho Valley	Focus on chronic wound management
Midland/Odessa	Permian Basin, including Big Spring	Specialized for oilfield-related injuries
Lubbock	South Plains region	Emphasis on diabetic and vascular wounds
Amarillo	Potter County and Texas Panhandle	Services for rural elderly populations
Wichita Falls	North Texas areas	Convenient for military and veteran care
El Paso	El Paso County and borderland	Bilingual support potential
Killeen	Bell County, including Fort Hood	Accepts TRICARE for military families

Comparative Benefits Analysis

Aspect	In-House Wound Nurse	Specialized Service (WTWC)	CMS Impact
Treatment Options	Basic dressings, debridement	Amniotic grafts, regenerative tech	Higher healing rates → Improved quality measures
Accessibility	On-site, limited expertise	Mobile, on-site advanced care	Reduced transport risks → Better resident health scores
Outcomes	Standard healing times	Faster regeneration, less pain/infection	Lower pressure ulcer rates → Elevated star ratings
Cost/Efficiency	Internal resources	Outsourced expertise	Fewer readmissions → Positive financial metrics

Executive Summary

West Texas Wound Care (WTWC) is a woman-founded wound-care company based in Abilene, Texas. The founder and lead provider, Holly Mansur, FNP-C, is a board-certified family nurse practitioner and a Johns Hopkins University nursing graduate. WTWC provides mobile advanced wound care services across western Texas, bringing hospital-level wound healing directly to nursing facilities and patients' homes.

The company's stated mission is to ensure that patients in rural West Texas have access to cutting-edge treatments such as amniotic membrane skin grafts and regenerative therapies without needing to travel to distant wound centers. WTWC operates a mobile, high-technology yet low-infrastructure business model, preferring on-site visits over a fixed clinic.

Service Areas

Service areas include Abilene, Midland, Odessa, Lubbock, Amarillo, Wichita Falls, El Paso, San Angelo, Killeen and surrounding communities. WTWC accepts Medicare Part B and bills Medicare directly, meaning facilities usually incur no cost for the provider's services. Medicaid and private-pay arrangements are also offered.

Mobile Wound-Care Services and Capabilities

WTWC specializes in on-site wound care for skilled nursing facilities (SNFs) and assisted living facilities (ALFs). Key aspects of the service include:

• Mobile on-site visits – WTWC brings hospital-level wound healing directly to the facility, eliminating the need for residents to travel. Regular weekly visits are provided, with same-day or next-day consultations for urgent cases. Staff can also reach the provider 24/7 for guidance.
• Comprehensive wound management – The practice treats pressure ulcers, diabetic foot ulcers, venous leg ulcers, arterial ulcers, surgical wounds, traumatic wounds, infected wounds and burns.
• Amniotic membrane grafts and regenerative medicine – WTWC's core clinical offering is amniotic membrane skin grafts, which contain natural growth factors, anti-inflammatory properties and antimicrobial effects. WTWC reports that these grafts can heal wounds in approximately 4-6 weeks compared with 10-12 weeks for traditional care.
• Rapid-response visits – Urgent visits are available for deteriorating wounds to prevent hospital transfers.
• MDS-compliant documentation – WTWC provides detailed wound assessments, high-quality photographs, measurements and treatment plans that integrate with the facility's medical records. This helps ensure accurate coding and documentation for MDS 3.0 and reduces risk during state surveys.
• Staff education and support – The team trains facility staff on wound identification, staging and prevention strategies. They attend care-planning meetings and collaborate with physicians.

Specific Benefits for Midland and Lubbock

Benefits for Nursing Homes

WTWC emphasizes measurable benefits for partnering facilities:

• Improving CMS Five-Star Quality Ratings – Professional wound care reduces Stage 2-4 pressure-ulcer rates, lowers hospitalization rates and improves resident outcomes. These improvements directly impact CMS star ratings, and facilities that partner with specialized wound-care providers typically see improvements within 6-12 months.
• Compliance with F-tag 686 and survey readiness – WTWC implements preventive care protocols, evidence-based treatment and detailed documentation to help facilities avoid wound-related deficiencies.
• Cost savings – The FAQ estimates an average savings of $19,287 per resident through reduced hospital transfers and complications. It further notes that eliminating ambulance transport saves $400-$1,200 per transfer and reduces Medicare penalties from readmissions.
• Zero cost to the facility – Because WTWC bills Medicare Part B directly, facilities incur no cost for the provider. Private pay and Medicaid arrangements are also available.
• Reduced nursing burden – WTWC's specialists handle complex wound care, freeing facility nurses to focus on other residents.

Comparison: Mobile Wound Care vs. Traditional Approach

Factor	WTWC Mobile Care	Traditional Approach
Cost to Facility	$0	Transport costs
Resident Transport	None	$400-$1,200 ambulance
Advanced Treatments	Amniotic grafts	Basic dressings
Healing Time	4-6 weeks	10-12 weeks
Specialist Credentials	Johns Hopkins FNP	Variable
MDS Documentation	Complete	Variable
24/7 Consultation	Yes	Limited

Founder and Credentials

Holly Mansur, FNP-C – WTWC's founder is a Johns Hopkins University Bachelor of Science in Nursing graduate and a board-certified family nurse practitioner. The Johns Hopkins School of Nursing is ranked #1 in the world. Mansur specializes in amniotic membrane grafts and regenerative medicine, bringing advanced wound-care techniques typically found only in major metropolitan centers to rural West Texas.

Reputation and Reviews

WTWC's home page states that the business has a 5.0-star Google rating, suggesting high patient satisfaction. The "Partner With Us" page includes a placeholder for future facility administrator testimonials.

Considerations for Nursing-Home Chains

• Quality improvement and regulatory compliance – Partnering with a specialized provider can help facilities in Midland, Odessa and Lubbock improve their quality measures. WTWC's advanced treatments and documentation meet F-tag 686 requirements and support MDS coding.
• Avoiding hospital transfers – WTWC's mobile model avoids ambulance transports, decreasing risks to frail residents and saving substantial costs.
• Advanced treatment options – WTWC offers amniotic membrane grafts, which promote rapid tissue regeneration. Facilities relying on in-house wound nurses may not have access to these biologic materials or the expertise to apply them.
• Expertise unavailable locally – West Texas has limited access to specialized wound-care professionals. WTWC brings a Johns Hopkins-trained provider to the region. This level of expertise may be difficult to replicate with a single in-house nurse.
• Integration with facility workflows – WTWC integrates with facility documentation systems and offers staff education. The onboarding process includes consultation, staff training, system integration and ongoing partnership within two weeks.

Conclusion and Recommendation